Wild Bill Hiccup - Trade
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Best Bitter // 4.5% • Vegan • Gluten Free • Low Fined
Wild Bill Hiccup is our take on a proper traditional best bitter… the kind that earns its place as a regular on the bar, not just a guest appearance.
At 4.5%, it sits right in that sweet spot where it has enough body and flavour to satisfy seasoned ale drinkers, while still being approachable enough for those moving across from lager or lighter styles. It’s a classic done right… but with just enough Wildcraft character to keep things interesting.
🍂 Flavour Profile
Expect a well-rounded, malt-forward backbone with gentle caramel and biscuit notes, balanced by a clean, traditional bitterness. There’s a subtle earthy hop character running through it, keeping everything crisp and drinkable rather than heavy.
It’s smooth, satisfying, and built for repeat pints… exactly what you want from a best bitter.
🍻 Why It Works on the Bar
- Mass Appeal – A true crowd-pleaser that appeals to both traditional cask drinkers and newer customers exploring ale
- Sessionable but Premium – 4.5% gives it enough presence to feel like a “proper pint” without limiting dwell time
- Reliable Seller – Performs consistently across pubs, taprooms and events
- Food Friendly – Pairs effortlessly with classic pub menus, especially burgers, pies and grilled dishes
- Allergen Friendly – Vegan and gluten-free, opening it up to a wider customer base without compromise on flavour
📦 Available Formats
Wild Bill Hiccup is available across multiple formats to suit your setup:
-
Cask
- 40L Cask
- 40L eCask
- 45L Cask
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Bag in Box (BIB)
- 20L
-
Bottles
- 12 x 500ml
🍺 The Role It Plays in Your Line-Up
If you’re looking for a dependable backbone beer, Wild Bill Hiccup fills that role perfectly. It’s the pint that regulars come back for, the one that keeps ticking over quietly while flashier beers grab attention.
In short… every bar needs a Bill.
📞 Order & Enquiries
📧 trade@wildcraftbrewery.co.uk
📞 01603 278054
📱 WhatsApp: 07584 308850
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